Areva, the atomic energy giant 80% owned by the French government, is launching a new international advertising campaign to celebrate its 10th birthday. The 60-second animated film entitled “Energy: One Powerful Story” shows nuclear energy as a vector for human progress since ancient time. A hundred artists worked for months to create it. The goal of Areva is to highlight its commitment to developing innovative and sustainable solutions for clean energy that could play a role for future generations in a carbon-free world.
But this very “green” message, which tries to associate nuclear with clean energy and reprocessing with recycling, eludes the fact that the new developments of the nuclear industry have yet to be proven effective and safe. Unlike other energy sources, nuclear could leave large areas uninhabitable for generations – and that is if there are no accidents. The animated feature film also does not address the growing problem of radioactive nuclear waste disposal that has yet to be solved.
The French company will celebrate its 10th birthday in September 2011. The group was created in 2001 following the merger of Cogema and Framatome but its ancestor, Cogema, was founded in 1976 and has played an important role in the United States since the early 1980s. With approximately 6,000 employees in the U.S. and $2 billion in sales revenue in 2008, Areva Inc. – the U.S. arm of Areva Group – claims to be the leader in the U.S. market for nuclear products and services. It invests millions of dollars in new projects, and its sales revenue has tripled in the last five years.
The commercial will start running in the U.S. on January 18.
You can view the Areva Birthday Video Here: http://www.energy-onepowerfulstory.us.areva.com/
