Ruth Caplan, co-chair of Alliance for Democracy’s Defending Water for Life campaign, said Nestlé has sophisticated marketing campaigns that convince Americans to buy bottled water. “What they do is they try to make us want to pay a lot of money for bottled water by implying that it’s safer and healthier than water coming out of our tap,” she said. “This whole idea that bottled water is somehow pure is a marketing gimmick that consumers shouldn’t buy.”

Continue reading Nestlé: Draining America Bottle By Bottle: Creating and Marketing the Demand for Water